In this issue, we explore new notions of identity from a sociological and psychiatric perspective. How we represent ourselves – to ourselves and to others – is essential to our humanity. By better understanding the impact of our mediated selves on our interactions and our self-image, we see how media influences the essence of our being. Includes interviews with two cultural sociologists: Professor Joseph E. Davis explains the commodifying of self, and Dr. Andreas Bernard discusses the changing science of profiling.